Market strategies in the internet content business

DOI10.1007/3-540-47749-7_1MaRDI QIDQ4533632zbMATH OpenFDO

Authors Minzheong Song

Publication date 11 June 2002

Published in Lecture Notes in Computer Science (Search for Journal in Brave)

Full work available at URL http://link.springer.de/link/service/series/0558/bibs/2105/21050001

Mathematics Subject Classification ID

Network design and communication in computer systems (68M10) Computing methodologies and applications (68U99)

Recommendations

• Internet market channel formation: ISP, ICP, ASP and Portal cooperating relationship in the future
• Defining strategies to win in the Internet market
• Organizing Distribution Channels for Information Goods on the Internet
• Internet and peer-to-peer distributions in markets for digital products
• Price competition strategy of internet platforms

Cited in

(2)

• Marketing-Instrument Internet
• Internet market channel formation: ISP, ICP, ASP and Portal cooperating relationship in the future

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