Obtaining Strategic Advantage from Being Imitated: When Can Encouraging “Clones” Pay?

DOI10.1287/MNSC.41.2.209MaRDI QIDQ4849337zbMATH OpenOpenAlexFDO

Authors Kathleen R. Conner

Publication date 5 March 1996

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.41.2.209

zbMATH Keywords

cloningclone-leader/innovator-followerprice-setting strategies

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26)

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• Optimal software free trial strategy with network effects in a platform supply chain
• Free trial or no free trial: optimal software product design with network effects
• Competition (sorting effect) may favour a monopolist

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