A structural model to assess the factors that influence successful brand migration

zbMATH Open1318.62339MaRDI QIDQ4902809FDOQ4902809

Authors: Joan Guàrdia-Olmos, Esther Subirà-Lobera, José María Vilas-Aventín 

Publication date: 18 January 2013

Full work available at URL: http://www.pphmj.com/abstract/7185.htm

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zbMATH Keywords

structural equation modelsbrand migrations

Mathematics Subject Classification ID

Applications of statistics in engineering and industry; control charts (62P30)

Cited In (1)

• A Comparison between the Construct's Mean Values for Secondary Factor Analysis : Successive Comparisons of Bland Value

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