Marketing impact on diffusion in social networks

DOI10.1016/J.JAL.2016.11.034zbMATH Open1358.91086arXiv1601.05283OpenAlexW2962842102MaRDI QIDQ504513FDOQ504513

Authors: Pavel Naumov, Jia Tao 

Publication date: 16 January 2017

Published in: Journal of Applied Logic (Search for Journal in Brave)

Abstract: The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different forms of this relation are considered: one for promotional marketing and the other for preventive marketing. In each case a sound and complete logical system describing properties of the influence relation is proposed. Both systems could be viewed as extensions of Armstrong's axioms of functional dependency from the database theory.

Full work available at URL: https://arxiv.org/abs/1601.05283

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zbMATH Keywords

diffusioncompletenessmarketingaxiomatizationArmstrong's axioms

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30)

Cites Work

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Cited In (8)

• Group conformity in social networks
• Lighthouse principle for diffusion in social networks
• Marketing in a Random Network
• Dynamic epistemic logic of faith diffusion in cultural circles
• Diffusion in social networks with recalcitrant agents
• Network-based marketing: identifying likely adopters via consumer networks
• Marketing impact on diffusion in social networks
• Pioneers of influence propagation in social networks

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