scientific article; zbMATH DE number 7108323

DOI10.3969/J.ISSN.1005-3085.2019.01.004zbMATH Open1438.91065MaRDI QIDQ5193824FDOQ5193824

Authors: Zhu Zhu 

Publication date: 20 September 2019

Title of this publication is not available (Why is that?)

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zbMATH Keywords

switching costplatform competitioncross network externalityloyalty rewards

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24)

Cited In (4)

• Price competition strategy of internet platforms
• Pricing strategy and its impact on the effort of community leader and platform: uniform or differentiated pricing?
• Redeemable Platform Currencies
• Research on pricing and return strategy of platform provider under full-reduction promotion

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