scientific article; zbMATH DE number 7108323

DOI10.3969/J.ISSN.1005-3085.2019.01.004MaRDI QIDQ5193824zbMATH OpenFDO

Authors Zhu Zhu

Publication date 20 September 2019

Full work available at URL https://doi.org/10.3969/J.ISSN.1005-3085.2019.01.004

zbMATH Keywords

cross network externalityloyalty rewardsplatform competitionswitching cost

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24)

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(4)

• Price competition strategy of internet platforms
• Redeemable Platform Currencies
• Pricing strategy and its impact on the effort of community leader and platform: uniform or differentiated pricing?
• Research on pricing and return strategy of platform provider under full-reduction promotion

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