Optimal pricing strategy with disappointment‐aversion and elation‐seeking consumers: compared to price commitment

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Publication:6092618

DOI10.1111/itor.12676OpenAlexW2945325956WikidataQ127891760 ScholiaQ127891760MaRDI QIDQ6092618

Zhenzhong Guan, Dayong Dong, Na Zhao, Hua Wang

Publication date: 23 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/itor.12676




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