Optimal pricing strategy with disappointment‐aversion and elation‐seeking consumers: compared to price commitment
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Publication:6092618
DOI10.1111/itor.12676OpenAlexW2945325956WikidataQ127891760 ScholiaQ127891760MaRDI QIDQ6092618
Zhenzhong Guan, Dayong Dong, Na Zhao, Hua Wang
Publication date: 23 November 2023
Published in: International Transactions in Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1111/itor.12676
disappointment aversionprice commitmentelation seekingstrategic consumer behaviorpricing and inventory decisions
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Cites Work
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