How to introduce a livestreaming channel: a case of the hotel at a fixed capacity

DOI10.1111/ITOR.13259MaRDI QIDQ6495413FDOQ6495413

Authors: Qiang Guo, Shengyan Cheng, Pengfei Zhao 

Publication date: 30 April 2024

Published in: International Transactions in Operational Research (Search for Journal in Brave)

zbMATH Keywords

capacitydual-channel operationinfluencer retailerlivestreaming channeloptimal channel strategy

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Cites Work

• Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
• Managing a dual-channel supply chain under price and delivery-time dependent stochastic demand
• On the Hotel Overbooking Problem—An Inventory System with Stochastic Cancellations
• Price and quality decisions in dual-channel supply chains
• Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
• Managing competitive levers in a collaborative distribution channel
• Omnichannel retail move in a dual-channel supply chain
• Optimal overbooking decision for a “Hotel + OTA” dual‐channel supply chain

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