Managing competitive levers in a collaborative distribution channel

DOI10.1016/J.EJOR.2021.01.003zbMATH Open1487.90405OpenAlexW3119411942MaRDI QIDQ2030352FDOQ2030352

Authors: Ehsan Bolandifar, Zhong Chen, Kaijie Zhu 

Publication date: 7 June 2021

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.01.003

Recommendations

• Competing with channel partners: supply chain conflict when retailers introduce store brands
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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zbMATH Keywords

OR in marketingdominant retailerstore brandasymmetric retail channel

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Price competition and store competition: store brands vs. national brand
• A supply chain model with direct and retail channels
• Supply chain interactions due to store-brand introductions: the impact of retail competition
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Interaction between channel strategy and store brand decisions

Cited In (3)

• Intrinsic impediments to category captainship collaboration
• How to introduce a livestreaming channel: a case of the hotel at a fixed capacity
• The value of losing control: competition in markets for complements

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