Managing competitive levers in a collaborative distribution channel

DOI10.1016/J.EJOR.2021.01.003MaRDI QIDQ2030352zbMATH OpenOpenAlexFDO

Authors Ehsan Bolandifar, Zhong Chen, Kaijie Zhu

Publication date 7 June 2021

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2021.01.003

zbMATH Keywords

OR in marketingdominant retailerstore brandasymmetric retail channel

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Recommendations

• Competing with channel partners: supply chain conflict when retailers introduce store brands
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• The value of losing control: competition in markets for complements
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Cites work

• A supply chain model with direct and retail channels
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Interaction between channel strategy and store brand decisions
• Price competition and store competition: store brands vs. national brand
• Supply chain interactions due to store-brand introductions: the impact of retail competition

Cited in

(3)

• Intrinsic impediments to category captainship collaboration
• How to introduce a livestreaming channel: a case of the hotel at a fixed capacity
• The value of losing control: competition in markets for complements

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