Managing competitive levers in a collaborative distribution channel (Q2030352)

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scientific article; zbMATH DE number 7355909
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    Managing competitive levers in a collaborative distribution channel
    scientific article; zbMATH DE number 7355909

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      Managing competitive levers in a collaborative distribution channel (English)
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      7 June 2021
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      OR in marketing
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      asymmetric retail channel
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      store brand
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      dominant retailer
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