A model of a system of simultaneous equations with a lag effect for estimating the quality of an advertising campaign

DOI10.18523/2617-70805202233-37MaRDI QIDQ6568626zbMATH OpenFDO

Authors S. S. Drin', Ye. O. Reznichenko

Publication date 8 July 2024

Published in Mogylyans'kyĭ Matematychnyĭ Zhurnal (Search for Journal in Brave)

zbMATH Keywords

Hausman testleast squares methodlag effectGranger testsystem of current equations

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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