A model of a system of simultaneous equations with a lag effect for estimating the quality of an advertising campaign

DOI10.18523/2617-70805202233-37MaRDI QIDQ6568626FDOQ6568626

Authors: S. S. Drin', Ye. O. Reznichenko 

Publication date: 8 July 2024

Published in: Mogylyans'kyĭ Matematychnyĭ Zhurnal (Search for Journal in Brave)

Recommendations

• scientific article; zbMATH DE number 2239926
• An advertising control model of two state variables
• An operations-research study of sales response to advertising
• scientific article; zbMATH DE number 1538857
• Mathematical model of multichannel advertising management with continuously distributed lags

zbMATH Keywords

Hausman testleast squares methodlag effectGranger testsystem of current equations

Mathematics Subject Classification ID

Marketing, advertising (90B60)

This page was built for publication: A model of a system of simultaneous equations with a lag effect for estimating the quality of an advertising campaign

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6568626)