An encompassing view on markdown pricing strategies: an analysis of the austrian mobile phone market

DOI10.1007/S00291-005-0027-YzbMATH Open1144.90429OpenAlexW2087856140MaRDI QIDQ858618FDOQ858618

Authors: Gerald Reiner, Martin Natter 

Publication date: 11 January 2007

Published in: OR Spectrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00291-005-0027-y

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zbMATH Keywords

System dynamicsCustomer satisfactionMarkdown strategyMobile phonesReference price

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Dynamic pricing in the presence of inventory considerations: research overview, current practices, and future directions
• A new product growth for model consumer durables
• Unanticipated Side Effects of Successful Quality Programs: Exploring a Paradox of Organizational Improvement

Cited In (4)

• Value chain management for commodities: a case study from the chemical industry
• Integrating inventory control and a price change in the presence of reference price effects: a two-period model
• Integrated markdown pricing and aggregate production planning in a two echelon supply chain: a hybrid fuzzy multiple objective approach
• Title not available (Why is that?)

Uses Software

• DYNAMO

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