Research Note: A Dynamic Programming Approach to Customer Relationship Pricing

DOI10.1287/MNSC.1050.0373MaRDI QIDQ3115473zbMATH OpenOpenAlexFDO

Authors

Publication date 21 February 2012

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.1050.0373

zbMATH Keywords

customer relationship managementcustomer valuationpricing research

Mathematics Subject Classification ID

Marketing, advertising (90B60) Dynamic programming (90C39)

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Cited in

(5)

• Clusterwise pricing in stores of a retail chain
• Social relationship and transactional marketing policies---maximizing customer lifetime value
• Dynamic pricing for subscription services
• Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach
• Optimal pricing with loyalty

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