The following pages link to Simon-Pierre Sigué (Q257021):
Displaying 5 items.
- Defensive, offensive, and generic advertising in a Lanchester model with market growth (Q257022) (← links)
- Should companies jointly promote their complementary products when they compete in other product categories? (Q323572) (← links)
- Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (Q713123) (← links)
- Advertising strategies in a franchise system (Q1027450) (← links)
- Social relationship and transactional marketing policies---maximizing customer lifetime value (Q1035943) (← links)
