Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results (Q2563904): Difference between revisions

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Latest revision as of 08:59, 27 May 2024

scientific article
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Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
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    Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results (English)
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    6 January 1997
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    advertising
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    distribution policies
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    new products
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