Advertising channel selection in a segmented market (Q2507927): Difference between revisions

@@ Property / author @@
-Alessandra Buratto
@@ Property / author: Alessandra Buratto / rank @@
-Normal rank
@@ Property / author @@
+Alessandra Buratto
@@ Property / author: Alessandra Buratto / rank @@
+Normal rank
@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
+Normal rank
@@ Property / full work available at URL @@
+https://doi.org/10.1016/j.automatica.2006.03.015
+Normal rank
@@ Property / OpenAlex ID @@
+W1985079302
@@ Property / OpenAlex ID: W1985079302 / rank @@
+Normal rank
@@ Property / cites work @@
+Advertising a new product in a segmented market
@@ Property / cites work: Advertising a new product in a segmented market / rank @@
+Normal rank
@@ Property / cites work @@
+New product introduction: goodwill, time and advertising cost
+Normal rank
@@ Property / cites work @@
+Dynamic Optimal Control Models in Advertising: Recent Developments
+Normal rank
@@ Property / cites work @@
+Feature Article—Aggregate Advertising Models: The State of the Art
+Normal rank
@@ Property / cites work @@
+Dynamics and optimization of a distributed sales advertising model
+Normal rank
@@ Property / cites work @@
+Dynamic Optimal Control Models in Advertising: a Survey
+Normal rank
@@ Property / cites work @@
+Q4328545
@@ Property / cites work: Q4328545 / rank @@
+Normal rank
@@ Property / cites work @@
+Q2725665
@@ Property / cites work: Q2725665 / rank @@
+Normal rank