A communication mix for an event planning: a linear quadratic approach (Q2461261): Difference between revisions

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-Alessandra Buratto
@@ Property / author: Alessandra Buratto / rank @@
-Normal rank
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+Alessandra Buratto
@@ Property / author: Alessandra Buratto / rank @@
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+MaRDI publication profile
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+https://doi.org/10.1007/s10100-006-0002-y
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+W2060529571
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@@ Property / cites work @@
+Indefinite Stochastic Linear Quadratic Control and Generalized Differential Riccati Equation
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+New product introduction: goodwill, time and advertising cost
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+Stochastic Linear Quadratic Regulators with Indefinite Control Weight Costs
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+Dynamic Optimal Control Models in Advertising: Recent Developments
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+Advertising for a new product introduction: a stochastic approach.
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+Equilibrium pricing and advertising strategies in a marketing channel
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+Stochastically optimal advertising policies under dynamic conditions: The ratio rule
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+Deterministic and stochastic optimization of a dynamic advertising model
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+On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
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+Optimum Advertising and Goodwill under Uncertainty
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+Stochastic diffusion models with advertising and word-of-mouth effects
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+Q3994408
@@ Property / cites work: Q3994408 / rank @@
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+Q4255599
@@ Property / cites work: Q4255599 / rank @@
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@@ links / mardi / name / links / mardi / name @@
+Publication:2461261