Advertising decisions for a segmented market (Q3632708): Difference between revisions

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+https://doi.org/10.1080/02331930701763355
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+W2071867566
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@@ Property / cites work @@
+Advertising channel selection in a segmented market
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+Advertising a new product in a segmented market
@@ Property / cites work: Advertising a new product in a segmented market / rank @@
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+A linear programming approach for determining optimal advertising policy
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+Dynamic Optimal Control Models in Advertising: Recent Developments
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+OPTIMAL CONTROL AND ADVERTISING POLICY
@@ Property / cites work: OPTIMAL CONTROL AND ADVERTISING POLICY / rank @@
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+Equilibrium pricing and advertising strategies in a marketing channel
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+Channel coordination over time: Incentive equilibria and credibility
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+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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+Dynamic Optimal Control Models in Advertising: a Survey
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