Advertising strategies in a franchise system (Q1027450): Difference between revisions

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+https://doi.org/10.1016/j.ejor.2008.09.027
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+W2000192503
@@ Property / OpenAlex ID: W2000192503 / rank @@
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+A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application
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+Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
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+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+Q3417938
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+Dynamics of competing with quality- and advertising-based goodwill
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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