ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (Q3402034): Difference between revisions

@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
+Normal rank
@@ Property / cites work @@
+Advertising a new product in a segmented market
@@ Property / cites work: Advertising a new product in a segmented market / rank @@
+Normal rank
@@ Property / cites work @@
+Advertising channel selection in a segmented market
+Normal rank
@@ Property / cites work @@
+Dynamic Optimal Control Models in Advertising: Recent Developments
+Normal rank
@@ Property / cites work @@
+Cooperative advertising in a marketing channel
@@ Property / cites work: Cooperative advertising in a marketing channel / rank @@
+Normal rank
@@ Property / cites work @@
+Equilibrium pricing and advertising strategies in a marketing channel
+Normal rank
@@ Property / cites work @@
+Channel coordination over time: Incentive equilibria and credibility
+Normal rank
@@ Property / cites work @@
+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
+Normal rank
@@ Property / cites work @@
+Q4115333
@@ Property / cites work: Q4115333 / rank @@
+Normal rank
@@ Property / cites work @@
+Dynamic Optimal Control Models in Advertising: a Survey
+Normal rank
@@ links / mardi / name / links / mardi / name @@
+Publication:3402034