On the coordination of dynamic marketing channels and two-part tariffs (Q2440716): Difference between revisions

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Property / author: Georges Zaccour / rank
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Property / author: Georges Zaccour / rank
 
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Property / full work available at URL: https://doi.org/10.1016/j.automatica.2007.10.009 / rank
 
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Property / OpenAlex ID: W2076761478 / rank
 
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Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank
 
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Property / cites work
 
Property / cites work: Cooperative advertising in a marketing channel / rank
 
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Property / cites work: Retail promotions with negative brand image effects: Is cooperation possible? / rank
 
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Property / cites work: Equilibrium pricing and advertising strategies in a marketing channel / rank
 
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Property / cites work: Channel coordination over time: Incentive equilibria and credibility / rank
 
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Latest revision as of 12:29, 7 July 2024

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On the coordination of dynamic marketing channels and two-part tariffs
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    On the coordination of dynamic marketing channels and two-part tariffs (English)
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    19 March 2014
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    two-part tariff
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    marketing channels
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    coordination
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    differential games
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