An advertising game with multiplicative interference (Q5495598): Difference between revisions

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+https://doi.org/10.1080/02331934.2012.724685
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+W2028283211
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+Persuasive advertising under Bertrand competition: A differential game
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+A goodwill model with predatory advertising
@@ Property / cites work: A goodwill model with predatory advertising / rank @@
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+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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+Profit maximization through advertising: A nonzero sum differential game approach
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+THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
@@ Property / cites work: THE IMPACT OF ADVERTISING IN A DUOPOLY GAME / rank @@
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+Pricing and two-tier advertising with one manufacturer and one retailer
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+Advertising decisions for a segmented market
@@ Property / cites work: Advertising decisions for a segmented market / rank @@
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+ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL
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+Pure-strategy Nash equilibria in an advertising game with interference
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+Static game theory models and their applications in management science
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+Coordinating advertising and pricing in a manufacturer-retailer channel
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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+Publication:5495598