Periodicity of pricing and marketing efforts in a distribution channel (Q2355114): Difference between revisions

@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
+Normal rank
@@ Property / full work available at URL @@
+https://doi.org/10.1016/j.ejor.2013.02.012
+Normal rank
@@ Property / OpenAlex ID @@
+W2031183021
@@ Property / OpenAlex ID: W2031183021 / rank @@
+Normal rank
@@ Property / cites work @@
+On a cooperative advertising model for a supply chain with one manufacturer and one retailer
+Normal rank
@@ Property / cites work @@
+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
+Normal rank
@@ Property / cites work @@
+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
@@ Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank @@
+Normal rank
@@ Property / cites work @@
+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
+Normal rank
@@ Property / cites work @@
+Coordination via cost and revenue sharing in manufacturer-retailer channels
+Normal rank
@@ Property / cites work @@
+The Effects of Brand Loyalty on Competitive Price Promotional Strategies
+Normal rank
@@ Property / cites work @@
+A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
+Normal rank
@@ Property / cites work @@
+Pricing and two-tier advertising with one manufacturer and one retailer
+Normal rank
@@ Property / cites work @@
+Coordinating advertising and pricing in a manufacturer-retailer channel
+Normal rank
@@ Property / cites work @@
+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
+Normal rank
@@ links / mardi / name / links / mardi / name @@
+Publication:2355114