Advertising and quality-dependent word-of-mouth in a contagion sales model (Q306328): Difference between revisions

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Latest revision as of 11:42, 12 July 2024

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Advertising and quality-dependent word-of-mouth in a contagion sales model
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    Advertising and quality-dependent word-of-mouth in a contagion sales model (English)
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    31 August 2016
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    contagion sales model
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    word-of-mouth
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    advertising effort
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    conformance quality
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    optimal intertemporal trade-off
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