Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective (Q5057951): Difference between revisions

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Property / author: Sihem Taboubi / rank
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Property / author: Sihem Taboubi / rank
 
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Property / full work available at URL: https://doi.org/10.1007/978-3-030-93616-7_3 / rank
 
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Property / OpenAlex ID: W2958385773 / rank
 
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Property / cites work: Feedback Stackelberg equilibrium strategies when the private label competes with the national brand / rank
 
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Property / cites work: Pricing and advertising of private and national brands in a dynamic marketing channel / rank
 
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Property / cites work: Interaction between channel strategy and store brand decisions / rank
 
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Property / cites work: A dynamic model for advertising and pricing competition between national and store brands / rank
 
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Property / cites work: Fighting store brands through the strategic timing of pricing and advertising decisions / rank
 
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Latest revision as of 23:25, 30 July 2024

scientific article; zbMATH DE number 7625814
Language Label Description Also known as
English
Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective
scientific article; zbMATH DE number 7625814

    Statements

    Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective (English)
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    1 December 2022
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    differential games
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    private labels
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    channels
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    feedback Stackelberg equilibrium
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    Identifiers