Optimization models for targeted offers in direct marketing: exact and heuristic algorithms (Q541729): Difference between revisions

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Latest revision as of 20:58, 9 December 2024

scientific article
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Optimization models for targeted offers in direct marketing: exact and heuristic algorithms
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    Optimization models for targeted offers in direct marketing: exact and heuristic algorithms (English)
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    7 June 2011
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    direct marketing campaign
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    integer programming
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    branch-and-price algorithm
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    non-approximability
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    heuristics
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    tabu search
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