Optimization models for targeted offers in direct marketing: exact and heuristic algorithms (Q541729)
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scientific article; zbMATH DE number 5905056
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| English | Optimization models for targeted offers in direct marketing: exact and heuristic algorithms |
scientific article; zbMATH DE number 5905056 |
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Optimization models for targeted offers in direct marketing: exact and heuristic algorithms (English)
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7 June 2011
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direct marketing campaign
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integer programming
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branch-and-price algorithm
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non-approximability
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heuristics
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tabu search
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0.8028619289398193
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0.759070634841919
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0.7566729187965393
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0.7505069971084595
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0.7074897289276123
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