Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign (Q1652137)

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Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign
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    Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign (English)
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    11 July 2018
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    direct marketing campaign
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    sharpe ratio
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    cross-selling
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    metaheuristics
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    multi-objective optimization
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    Pareto local search
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