Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588): Difference between revisions

@@ Property / DOI @@
-.1007/s11750-007-0019-y
@@ Property / DOI: 10.1007/s11750-007-0019-y / rank @@
-Normal rank
@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
+Normal rank
@@ Property / full work available at URL @@
+https://doi.org/10.1007/s11750-007-0019-y
+Normal rank
@@ Property / OpenAlex ID @@
+W1974611733
@@ Property / OpenAlex ID: W1974611733 / rank @@
+Normal rank
@@ Property / cites work @@
+New product introduction: goodwill, time and advertising cost
+Normal rank
@@ Property / cites work @@
+Dynamic Optimal Control Models in Advertising: Recent Developments
+Normal rank
@@ Property / cites work @@
+Advertising for a new product introduction: a stochastic approach.
+Normal rank
@@ Property / cites work @@
+Equilibrium pricing and advertising strategies in a marketing channel
+Normal rank
@@ Property / cites work @@
+Channel coordination over time: Incentive equilibria and credibility
+Normal rank
@@ Property / cites work @@
+A differential game of retailer promotions.
@@ Property / cites work: A differential game of retailer promotions. / rank @@
+Normal rank
@@ Property / cites work @@
+Cooperative advertising in a marketing channel
@@ Property / cites work: Cooperative advertising in a marketing channel / rank @@
+Normal rank
@@ Property / cites work @@
+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
+Normal rank
@@ Property / cites work @@
+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
@@ Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank @@
+Normal rank
@@ Property / cites work @@
+Dynamic Optimal Control Models in Advertising: a Survey
+Normal rank
@@ Property / DOI @@
+.1007/S11750-007-0019-Y
@@ Property / DOI: 10.1007/S11750-007-0019-Y / rank @@
+Normal rank