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Property / DOI: 10.1016/j.camwa.2018.05.030 / rank
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Latest revision as of 01:42, 18 December 2024

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The effects of technological shocks in an optimal goodwill model with a random product life cycle
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    The effects of technological shocks in an optimal goodwill model with a random product life cycle (English)
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    8 November 2019
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    Lotka-Sharp-McKendrick PDE
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    random product life cycle
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    existence of an optimal solution
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    product goodwill
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    marketing strategy
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    consumer recommendation
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