A Markovian model of consumer buying behavior and optimal advertising pulsing policy (Q1201853): Difference between revisions

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-Hossein Arsham
@@ Property / author: Hossein Arsham / rank @@
-Normal rank
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+Hossein Arsham
@@ Property / author: Hossein Arsham / rank @@
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+MaRDI publication profile
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@@ Property / cites work @@
+An Operations-Research Study of Sales Response to Advertising
+Normal rank
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+Dynamic Optimal Control Models in Advertising: a Survey
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+Feature Article—Aggregate Advertising Models: The State of the Art
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+Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case
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+On optimum advertising pulsing decisions in a non-stationary market
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+A stochastic model of optimal advertising pulsing policy
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+Q3818795
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@@ Property / cites work @@
+Advertising Cost Interactions and the Optimality of Pulsing
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+Q5635252
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+A Stochastic Model of Consumer Behavior and Optimal Advertising
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+A note on multivariate parallel regression
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+Optimal Control of the Vidale-Wolfe Advertising Model
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+Technical Note—Some Explanatory Remarks on the Optimal Control of the Vidale-Wolfe Advertising Model
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+Risk behaviour and optimum advertising with a stochastic dynamic sales response
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+Finding an optimal dynamic advertising policy
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+Finite-difference gradients versus error-quadrature gradients in the solution of parameterized optimal control problems
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+Q4767588
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+https://doi.org/10.1016/0305-0548(93)90094-y
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+W2093330618
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+Publication:1201853