Advertising strategies in a franchise system (Q1027450): Difference between revisions

@@ Property / author @@
+Simon-Pierre Sigué
@@ Property / author: Simon-Pierre Sigué / rank @@
+Normal rank
@@ Property / author @@
+Pradeep K. Chintagunta
@@ Property / author: Pradeep K. Chintagunta / rank @@
+Normal rank
@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
+Normal rank
@@ Property / full work available at URL @@
+https://doi.org/10.1016/j.ejor.2008.09.027
+Normal rank
@@ Property / OpenAlex ID @@
+W2000192503
@@ Property / OpenAlex ID: W2000192503 / rank @@
+Normal rank
@@ Property / cites work @@
+A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application
+Normal rank
@@ Property / cites work @@
+Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
+Normal rank
@@ Property / cites work @@
+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
@@ Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank @@
+Normal rank
@@ Property / cites work @@
+Retail promotions with negative brand image effects: Is cooperation possible?
+Normal rank
@@ Property / cites work @@
+Q3417938
@@ Property / cites work: Q3417938 / rank @@
+Normal rank
@@ Property / cites work @@
+Dynamics of competing with quality- and advertising-based goodwill
+Normal rank
@@ Property / cites work @@
+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
+Normal rank