Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (Q713123): Difference between revisions

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+https://doi.org/10.1016/j.ejor.2010.12.022
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+W2020361034
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+Shelf-space allocation of national and private brands
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+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
@@ Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank @@
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+A dynamic model for advertising and pricing competition between national and store brands
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+A supply chain under limited-time promotion: The effect of customer sensitivity
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+On the coordination of dynamic marketing channels and two-part tariffs
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