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Latest revision as of 20:03, 12 August 2024

scientific article
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The influence of coupon duration on consumers' redemption behavior and brand profitability
scientific article

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    The influence of coupon duration on consumers' redemption behavior and brand profitability (English)
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    17 October 2019
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    analytics
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    behavioral OR
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    OR in marketing
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    pricing
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    retailing
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