Quality improvement vs. advertising support: which strategy works better for a manufacturer? (Q621673): Difference between revisions

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Latest revision as of 16:39, 3 July 2024

scientific article
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English
Quality improvement vs. advertising support: which strategy works better for a manufacturer?
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    Quality improvement vs. advertising support: which strategy works better for a manufacturer? (English)
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    28 January 2011
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    marketing channel
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    differential game
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    advertising
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    quality improvement
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    support program
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    feedback equilibrium
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