An empirical study on the Lanchester model of combat for competitive advertising decisions (Q2371380): Difference between revisions

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Latest revision as of 10:07, 26 June 2024

scientific article
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An empirical study on the Lanchester model of combat for competitive advertising decisions
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    An empirical study on the Lanchester model of combat for competitive advertising decisions (English)
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    4 July 2007
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    marketing
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    Lanchester model
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    dynamic competitive advertising strategies
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    differential games
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