Periodicity of pricing and marketing efforts in a distribution channel (Q2355114): Difference between revisions

@@ Property / cites work @@
+On a cooperative advertising model for a supply chain with one manufacturer and one retailer
+Normal rank
@@ Property / cites work @@
+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
+Normal rank
@@ Property / cites work @@
+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
@@ Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank @@
+Normal rank
@@ Property / cites work @@
+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
+Normal rank
@@ Property / cites work @@
+Coordination via cost and revenue sharing in manufacturer-retailer channels
+Normal rank
@@ Property / cites work @@
+The Effects of Brand Loyalty on Competitive Price Promotional Strategies
+Normal rank
@@ Property / cites work @@
+A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
+Normal rank
@@ Property / cites work @@
+Pricing and two-tier advertising with one manufacturer and one retailer
+Normal rank
@@ Property / cites work @@
+Coordinating advertising and pricing in a manufacturer-retailer channel
+Normal rank
@@ Property / cites work @@
+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
+Normal rank