On the coordination of dynamic marketing channels and two-part tariffs (Q2440716): Difference between revisions
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| Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank | |||
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| Property / cites work: Cooperative advertising in a marketing channel / rank | |||
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| Property / cites work: Retail promotions with negative brand image effects: Is cooperation possible? / rank | |||
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| Property / cites work: Equilibrium pricing and advertising strategies in a marketing channel / rank | |||
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| Property / cites work: Channel coordination over time: Incentive equilibria and credibility / rank | |||
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Latest revision as of 11:29, 7 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On the coordination of dynamic marketing channels and two-part tariffs |
scientific article |
Statements
On the coordination of dynamic marketing channels and two-part tariffs (English)
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19 March 2014
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two-part tariff
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marketing channels
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coordination
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differential games
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