Coordinating advertising and pricing in a manufacturer-retailer channel (Q1014999): Difference between revisions
From MaRDI portal
ReferenceBot (talk | contribs) Changed an Item |
Normalize DOI. |
||
| Property / DOI | |||
| Property / DOI: 10.1016/j.ejor.2008.07.014 / rank | |||
| Property / DOI | |||
| Property / DOI: 10.1016/J.EJOR.2008.07.014 / rank | |||
Normal rank | |||
Latest revision as of 12:55, 10 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Coordinating advertising and pricing in a manufacturer-retailer channel |
scientific article |
Statements
Coordinating advertising and pricing in a manufacturer-retailer channel (English)
0 references
30 April 2009
0 references
marketing
0 references
cooperative advertising
0 references
game theory
0 references
supply chain coordination
0 references
pricing
0 references
0 references
