Retail promotions with negative brand image effects: Is cooperation possible? (Q1405237): Difference between revisions
From MaRDI portal
Set profile property. |
ReferenceBot (talk | contribs) Changed an Item |
||
Property / cites work | |||
Property / cites work: Cooperative advertising in a marketing channel / rank | |||
Normal rank |
Revision as of 10:22, 6 June 2024
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Retail promotions with negative brand image effects: Is cooperation possible? |
scientific article |
Statements
Retail promotions with negative brand image effects: Is cooperation possible? (English)
0 references
25 August 2003
0 references
Supply chain management
0 references
Game theory
0 references
Retailer promotion support program
0 references