A weapon-target assignment approach to media allocation (Q2493705): Difference between revisions

From MaRDI portal
Set OpenAlex properties.
ReferenceBot (talk | contribs)
Changed an Item
Property / cites work
 
Property / cites work: Q3243274 / rank
 
Normal rank
Property / cites work
 
Property / cites work: Media Scheduling: A Stochastic Dynamic Model Approach / rank
 
Normal rank
Property / cites work
 
Property / cites work: Dynamic promotional budgeting and media allocation / rank
 
Normal rank
Property / cites work
 
Property / cites work: An approach to planning an advertising campaign of goods and services / rank
 
Normal rank

Revision as of 16:01, 24 June 2024

scientific article
Language Label Description Also known as
English
A weapon-target assignment approach to media allocation
scientific article

    Statements

    A weapon-target assignment approach to media allocation (English)
    0 references
    0 references
    0 references
    16 June 2006
    0 references
    media modeling
    0 references
    advertising campaign
    0 references
    budget allocation
    0 references
    integer nonlinear programming
    0 references
    spreadsheet modeling
    0 references
    military operations research
    0 references

    Identifiers