Advertising channel selection in a segmented market (Q2507927): Difference between revisions
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Property / cites work: Advertising a new product in a segmented market / rank | |||
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Property / cites work: New product introduction: goodwill, time and advertising cost / rank | |||
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Latest revision as of 21:25, 24 June 2024
scientific article
Language | Label | Description | Also known as |
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English | Advertising channel selection in a segmented market |
scientific article |
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Advertising channel selection in a segmented market (English)
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5 October 2006
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optimal control
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marketing
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advertising
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market segmentation
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