Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588): Difference between revisions

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+New product introduction: goodwill, time and advertising cost
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+Dynamic Optimal Control Models in Advertising: Recent Developments
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+Advertising for a new product introduction: a stochastic approach.
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+Equilibrium pricing and advertising strategies in a marketing channel
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+Channel coordination over time: Incentive equilibria and credibility
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+A differential game of retailer promotions.
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+Cooperative advertising in a marketing channel
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+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
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+Dynamic Optimal Control Models in Advertising: a Survey
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