Coordinating advertising and pricing in a manufacturer-retailer channel (Q1014999): Difference between revisions

@@ Property / cites work @@
+Arbitrating a Dispute: A Decision Analytic Approach
+Normal rank
@@ Property / cites work @@
+Marketing-Production Decisions in an Industrial Channel of Distribution
+Normal rank
@@ Property / cites work @@
+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
+Normal rank
@@ Property / cites work @@
+Equilibrium pricing and advertising strategies in a marketing channel
+Normal rank
@@ Property / cites work @@
+Channel coordination over time: Incentive equilibria and credibility
+Normal rank
@@ Property / cites work @@
+A differential game of retailer promotions.
@@ Property / cites work: A differential game of retailer promotions. / rank @@
+Normal rank
@@ Property / cites work @@
+Retail promotions with negative brand image effects: Is cooperation possible?
+Normal rank
@@ Property / cites work @@
+Other Solutions to Nash's Bargaining Problem
@@ Property / cites work: Other Solutions to Nash's Bargaining Problem / rank @@
+Normal rank
@@ Property / cites work @@
+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
+Normal rank
@@ Property / cites work @@
+Feature Article—Aggregate Advertising Models: The State of the Art
+Normal rank
@@ Property / cites work @@
+The Bargaining Problem
@@ Property / cites work: The Bargaining Problem / rank @@
+Normal rank
@@ Property / cites work @@
+Channel Coordination and Quantity Discounts
@@ Property / cites work: Channel Coordination and Quantity Discounts / rank @@
+Normal rank
@@ Property / cites work @@
+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
+Normal rank