Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (Q713123): Difference between revisions
From MaRDI portal
Set OpenAlex properties. |
ReferenceBot (talk | contribs) Changed an Item |
||
| Property / cites work | |||
| Property / cites work: Shelf-space allocation of national and private brands / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Retail promotions with negative brand image effects: Is cooperation possible? / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: A dynamic model for advertising and pricing competition between national and store brands / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: A supply chain under limited-time promotion: The effect of customer sensitivity / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: On the coordination of dynamic marketing channels and two-part tariffs / rank | |||
Normal rank | |||
Latest revision as of 20:06, 5 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Prices, promotions, and channel profitability: was the conventional wisdom mistaken? |
scientific article |
Statements
Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (English)
0 references
26 October 2012
0 references
marketing
0 references
economic power
0 references
game theory
0 references
marketing channel
0 references
instant rebates
0 references
0 references
