Dynamic advertising under vertical product differentiation

DOI10.1023/B:JOTA.0000005446.21301.d2zbMath1094.91007OpenAlexW2076132598MaRDI QIDQ597171

Sumit K. Garg

Publication date: 6 August 2004

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/b:jota.0000005446.21301.d2

zbMATH Keywords

optimal controldifferential gamesproduct qualityAdvertising

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

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