Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination

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Publication:1761103


DOI10.1016/j.cor.2011.07.009zbMath1251.90041MaRDI QIDQ1761103

Gwo-Ji Sheen, Yu-Chung Tsao

Publication date: 15 November 2012

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.cor.2011.07.009


90B05: Inventory, storage, reservoirs

90B60: Marketing, advertising


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