Market targeting with social influences and risk aversion in a co-branding alliance

DOI10.1016/j.ejor.2021.05.022zbMath1487.90191OpenAlexW3164538331MaRDI QIDQ2242221

Jing Chen, Jun Lin, Qiao Zhang

Publication date: 9 November 2021

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.05.022

zbMATH Keywords

game theoryrisk aversionco-brandingmarket-targeting strategysocial influences

Mathematics Subject Classification ID

Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05)

Related Items (2)

Competitive pricing and product strategies in the presence of consumers' social comparisons ⋮ Socially responsible product-positioning: impact of halo/horns spillover on product image

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