A Stackelberg-Nash model for new product design

DOI10.1007/s00291-008-0137-4zbMath1183.91027MaRDI QIDQ2267376

Winfried J. Steiner

Publication date: 1 March 2010

Published in: OR Spectrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00291-008-0137-4

zbMATH Keywords

game theory; conjoint analysis; optimal product design; product competition

Mathematics Subject Classification ID

91A65: Hierarchical games (including Stackelberg games)

90B30: Production models

91B24: Microeconomic theory (price theory and economic markets)

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