A linear programming approach for determining optimal advertising policy
From MaRDI portal
Publication:3379072
DOI10.1093/imaman/dpi039zbMath1086.90033OpenAlexW2168445067MaRDI QIDQ3379072
Wai-Ki Ching, Wai-On Yuen, Michael Kwok-Po Ng, Shu-Qin Zhang
Publication date: 6 April 2006
Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1093/imaman/dpi039
Special problems of linear programming (transportation, multi-index, data envelopment analysis, etc.) (90C08) Marketing, advertising (90B60)
Related Items (2)
Optimal media planning for multi-products in segmented market ⋮ Advertising decisions for a segmented market
This page was built for publication: A linear programming approach for determining optimal advertising policy