Allocation of catalogs to collective customers based on semiparametric response models (Q704136)

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Allocation of catalogs to collective customers based on semiparametric response models
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    Allocation of catalogs to collective customers based on semiparametric response models (English)
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    12 January 2005
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    Marketing
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    Semiparametric models
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    Generalized additive models
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    Catalog-allocation
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